Return to calm
Master the art of doing less
Running a business should not mean being busy all the time.
Meet Otto, the AI agent who runs the shop, so you have time for your craft, your people, and your life.
You were made for more than an endless to-do list.
You have more to give this world than your busyness.
At its best, a business is simple: one person with a craft helps another person who needs it.
A teacher helps a student. A coach helps a client. A maker makes something useful. That is the work. It matters.
Somewhere along the way, business turned upside down. The work became the website, the content calendar, the dashboards, the endless to-do list. Each job that once belonged to a whole profession became one more thing you had to learn.
Software was meant to give us time back. Instead, we ended up working for it.
Two thousand years ago, the Romans had a word for the goal of life: otium. Calm, unhurried time for your craft, your people, your garden.
Their word for business was its exact opposite: negotium — literally, “the absence of calm.”
A business should support the life around it, not consume it.
Negotium
This is Otto’s
problem now
Otium
Your craft.
Your people.
Your time.
Meet Otto
Otto handles the noise of modern business while you build a quiet life around the work you care about.
Otto researches the market, drafts the offer, writes the page, and adds checkout.
He prepares the emails and content. You decide what goes live.
Nothing goes live without your yes.
Tell Otto what you know. See what he builds around it.
A product, shop, newsletter, and community—ready for your review. Your customer buys, opens, and learns in one place.
Marta · creator view
message received
Marta tells Otto that she teaches people how to knit their first sweater.
Simple price. Honest math.
Launch is $49 a month. Pro is $99 a month. Both include your shop and Otto’s work. Otium also takes 1% of each sale.
Launch
$49/mo
- ✓ 2,000 credits for Otto's work each month
- ✓ Your shop and hosting on one link
- ✓ Checkout with optional extras before or after purchase
- ✓ Buyer tools, email, and content drafts
Pro
$99/mo
- ✓ 6,000 credits for Otto's work each month
- ✓ Everything in Launch
- ✓ Content drafts prepared on a schedule
- ✓ Premium image options
- ✓ Up to 10 live products at a time
Extra credits start at $15 if you need them.
Asked and answered
How long does it take?
The first questions take a few minutes. Otto then checks the idea, drafts the offer, writes the page, and adds checkout. Your shop is usually ready to publish within the hour. Nothing goes live until you approve it.
Do I need to know how to code?
No. You answer Otto's questions in plain words. He builds the page, adds checkout, and prepares delivery for your customers. You review it before anything goes live.
What do I get?
You get market research, an offer and price, a finished page, checkout, and private delivery for buyers. You also get ad drafts, a plan for search, and a launch kit you can download.
How do payments work?
You connect your own Stripe account in about two minutes. Buyers pay into that account, so the money never passes through us. Otium takes 1% of each sale.
What are credits?
Credits pay for Otto's work, such as research, page builds, images, and edits. Each plan adds more credits every month. You can buy more if you need them.
What if I don't have an idea yet?
Otto asks what you know and who you help. He then gives you three clear ideas. You choose one before he builds anything.
Can I use my own domain?
Yes. You get an Otium link right away. You can also connect a web address you already own.
Will Otto publish things on his own?
No. Otto prepares drafts and changes for you. Nothing goes live without your yes.
The founder, free to think.
The shop is open.
Open yours. Check in from your phone. Then get back to your craft.